Famous YouTubers female are women who have built large, recognisable audiences on YouTube across niches like beauty, fitness, gaming, cooking, comedy, and self-growth. This guide organises them by niche rather than subscriber count because on YouTube, niche defines reach.

A focused creator with two million loyal viewers often carries more cultural weight than a generalist with ten times that number.

Who Are the Most Well-Known Famous YouTubers Female?

Some of the most widely-followed names include Emma Chamberlain (lifestyle), NikkieTutorials (beauty), Chloe Ting (fitness, 26M+ subscribers), Rosanna Pansino (cooking, 14.8M+), Lilly Singh (comedy, 14.2M+), Aphmau (gaming), and Bailey Sarian (beauty plus true crime).

Each occupies a completely different corner of YouTube, which is exactly why subscriber-count rankings alone rarely tell the full story.

Quick Comparison Table

Creator	Niche	Country	Subscribers
Chloe Ting	Fitness	Australia	26M+
Rosanna Pansino	Cooking	United States	14.8M+
Lilly Singh	Comedy	Canada	14.2M+
Bethany Mota	Beauty / Lifestyle	United States	9.3M+
Niki and Gabi	Lifestyle	United States	9.3M+
HopeScope	Hauls / Lifestyle	United States	8M+
Pamela Reif	Fitness	Germany	10.6M+
Merrell Twins	Comedy / Lifestyle	United States	6.2M+
Stephanie Soo	Mukbang / True Crime	United States	5M+
Kendall Rae	True Crime	United States	4M+
Molly Burke	Disability Awareness	Canada	2M+
How to ADHD	Education	United States	1.9M+

Famous Female YouTubers by Niche

Lifestyle and Vlogging

Emma Chamberlain launched her channel in 2018 and reached millions of subscribers within two years. Her jump-cut editing style and dry commentary created an entirely new subgenre now called "relatable YouTube."

According to Wikipedia, The New York Times described her as the funniest person on YouTube in 2019, and she was named one of the 25 Most Influential People on the Internet that same year. Her upload pace has slowed as she has expanded into other ventures, but her influence on how lifestyle content looks and sounds is hard to overstate.

Jenn Im started on YouTube in 2010 with a joint fashion channel and went solo after expanding into Korean recipes, home content, and motherhood vlogs. Her channel is one of the clearest examples of how a creator's niche shifts naturally over a decade without losing the audience that built it.

Beauty and Makeup

Beauty is the niche most strongly associated with famous YouTubers female. Women built this category from the ground up in the late 2000s, and it remains one of the most competitive spaces on the platform.

NikkieTutorials (Nikkie de Jager) became a full-time creator in 2014 after discovering beauty on YouTube as a teenager. She has since collaborated with Lady Gaga, Ashley Graham, and Adele on her channel. Her 2015 "Power of Makeup" video is still cited as a turning point for the genre it reframed makeup as creative expression rather than concealment, permanently shifting the conversation.

Bailey Sarian combined beauty with true crime when she launched "Murder, Mystery and Makeup" in 2019. The format carved out an entirely new sub-genre that multiple creators have since tried to replicate. Bailey merged two unrelated audiences into something no one else had done at scale — and it worked.

Bethany Mota joined in 2009 as part of the first wave of teen beauty and haul creators. With 9.3M+ subscribers, her channel is an essential reference for understanding how the beauty niche began.

Travel

Hey Nadine (Nadine Sykora) has covered more than 55 countries over a decade of content. Her channel leans toward practical travel tips, packing guides, and real-world logistics rather than purely aspirational storytelling. That honesty is the primary reason her audience has remained stable through multiple platform shifts.

Eva zu Beck focuses on destinations that mainstream travel content ignores — Pakistan, remote Central Asia, Antarctica's most challenging terrain. With the motto "the world is for the brave," she is one of the clearest examples of a woman building a large audience in a niche that still skews heavily male.

Health and Fitness

Chloe Ting built her 26M+ subscriber channel on free, structured workout programs tied to short challenge schedules. Her videos went viral during the 2020 lockdowns and the audience has held since.

She is the most widely-followed fitness creator among famous YouTubers female.Pamela Reif, based in Germany, posts real-time workout videos with almost no spoken instruction — a deliberate structural choice that removes the language barrier most fitness creators face. Her 10.6M+ subscriber base is genuinely global as a result.

Blogilates (Cassey Ho) launched in 2009 to keep teaching Pilates students after relocating cities. The channel grew into one of YouTube's largest women-led fitness communities with 6.2M+ subscribers, covering workouts, structured challenges, and body image conversations.

Whitney Simmons combines strength training content with open discussion of her experience with severe anxiety and depression. That honesty about mental health alongside physical fitness is rare in this niche and is the core reason her audience trusts her.

Gaming

Aphmau is one of the most visible famous YouTubers female in gaming, particularly in Minecraft content, where she blends pop culture references into gameplay — including bringing Squid Game mechanics to Minecraft. Averaging around 2.5M views per video, she is one of the few women to build a top-tier gaming channel from scratch.

InquisitorMaster (Alex) is one of the most popular Roblox creators online, weaving dramatic storytelling into gameplay content. Her growth among younger female audiences has been one of the clearest signals of shifting gender dynamics in gaming.

Cooking and Food

Rosanna Pansino started in 2009 with the modest goal of getting more comfortable on camera. Her themed, character-driven baking format ran far beyond any initial plan and her channel — now at 14.8M+ subscribers — is one of the longest-running cooking channels led by a woman anywhere on YouTube.

Laura in the Kitchen (Laura Vitale) started her channel in 2010 after moving from Naples to the United States as a child, using cooking to stay connected to home. With thousands of recipes uploaded and her own show on the Cooking Channel, she is the most reliable starting point for anyone learning Italian-American home cooking on YouTube.

Stephanie Soo blends mukbang eating with long-form true crime storytelling. The format is distinctive enough that comparisons to other food creators do not quite apply. Like Bailey Sarian in beauty, she built a lane that depends entirely on her specific voice and is genuinely difficult to replicate.

Comedy and Entertainment

Lilly Singh built one of the largest comedy channels run by a woman on YouTube before transitioning to late-night television. As reported by Fortune, she became the first woman to helm a network late-night show in decades, taking over NBC's 1:35 a.m.

slot with A Little Late with Lilly Singh after amassing over 14 million subscribers. Her YouTube channel remains a landmark in any conversation about famous YouTubers female in comedy.

Merrell Twins (Veronica and Vanessa) have been posting sketch comedy and lifestyle content since 2009. The sibling duo format holds audiences more durably than solo lifestyle content over multi-year timelines — and their 6.2M+ subscriber count is evidence of exactly that.

Niki and Gabi DeMartino built their channel around the opposite-twins concept and have remained active since the early 2010s with 9.3M+ subscribers. Their longevity, like the Merrell Twins, confirms that duo formats retain audiences longer in lifestyle-adjacent niches.

True Crime

Kendall Rae has been producing true crime content since 2016 with a focus on missing persons cases and helping victims' families find justice. With 4M+ subscribers, her channel is one of the earliest women-led true crime channels on YouTube and helped define how the genre sounds and approaches its subjects.

Self-Improvement and Personal Growth

Lavendaire covers self-growth, mindfulness, and creative living with a calm, unhurried pace that stands apart from faster-cut lifestyle formats. The channel is widely cited as the defining reference point for the women-led self-improvement niche on YouTube.

Disability Awareness

Molly Burke has been blind since childhood and uses her 2M+ subscriber channel to discuss life with visual impairment alongside general lifestyle content. She is the most widely-followed disability awareness creator among famous YouTubers female.

Jessica Kellgren-Fozard blends vintage fashion, queer history, and content about her disabilities and chronic illnesses. Her 1.2M+ audience is exceptionally loyal because the content genuinely cannot be found elsewhere in the same form.

Jessica McCabe (How to ADHD) runs one of the most-cited ADHD resources on YouTube. With 1.9M+ subscribers, her short, clearly structured videos are regularly shared by educators and clinicians — uncommon for a self-started channel.

Key Patterns Worth Knowing

The longest-running channels mostly launched between 2008 and 2012. Breaking through after 2018 is meaningfully harder. Beauty, lifestyle, fitness, and self-growth have the heaviest female representation. Gaming, travel, and tech still skew male at the top, though women in those niches have built sustained large audiences.

Niche drift is nearly universal — beauty creators added vlogs, fitness creators added mental health content, cooking creators added storytelling. And duo formats consistently outperform solo formats in lifestyle-adjacent niches over long timelines.

Conclusion

Famous YouTubers female cover virtually every major niche on the platform. This guide is a starting point, not a ranking. Pick a niche, explore two or three creators within it, and let YouTube's recommendation engine take you further from there.

What every creator above shares is a clear sense of what their channel is for — and that clarity, more than any algorithm, is what keeps audiences coming back.

Frequently Asked Questions

Who is the most-subscribed female YouTuber here?

Chloe Ting at 26M+ subscribers leads this list. Rankings shift constantly — treat all numbers as snapshots.

Are all these creators still active?

Not all post on a weekly schedule. Emma Chamberlain and Bethany Mota have slowed significantly. Check upload history directly to confirm current activity.

What niches do female YouTubers dominate?

Beauty, lifestyle, fitness, self-growth, and true crime have the heaviest female representation. Gaming, travel, and tech still skew male at the top.

How do female YouTubers make money?

Ad revenue, brand sponsorships, merchandise, affiliate links, and their own products or courses. Exact figures are rarely confirmed publicly.