These ecommerce cart abandonment statistics show why the problem remains one of the most expensive in online retail.

The global average sits at 70.22 percent, according to the Baymard Institute's aggregation of 50 studies published in September 2025, while Dynamic Yield's live merchant network puts the trailing twelve month average at 77.54 percent.

Both readings point the same direction: most shoppers who add a product to a cart leave before paying.

This page compiles the current rate by device, region, and category, breaks down the reasons shoppers give for leaving, and covers what the data says about recovering the sale through email and checkout design.

Quick answer: The global cart abandonment rate is 70.22 percent (Baymard Institute, 2025), rising above 79 percent on mobile devices (Dynamic Yield, 2026).

Key stats at a glance:

• 70.22 percent of online shopping carts are abandoned worldwide (Baymard Institute, 2025)
• 77.54 percent trailing twelve month average across Dynamic Yield's merchant network (Dynamic Yield, 2026)
• 79.92 percent of mobile shopping sessions end in an abandoned cart, the highest of any device (Dynamic Yield, 2026)
• 40 percent of US shoppers who abandon for a fixable reason cite extra costs like shipping and tax (Baymard Institute, 2024)
• $260 billion in US and EU orders is recoverable through better checkout design alone (Baymard Institute, 2025)

The Global Cart Abandonment Rate

Two research organizations track this number differently, and both are worth citing because they measure different things: Baymard aggregates dozens of independently published studies, while Dynamic Yield reports live session data from its own merchant network.

1. The global average online shopping cart abandonment rate is 70.22 percent, based on Baymard Institute's aggregation of 50 studies (Baymard Institute, 2025).
2. The most recent individual study in Baymard's dataset, from Uptain, put the rate at 71.72 percent (Uptain via Baymard Institute, 2025).
3. Dynamic Yield's own merchant network shows a trailing twelve month average abandonment rate of 77.54 percent (Dynamic Yield, 2026).
4. The two readings differ because Baymard averages many third party surveys collected over months or years, while Dynamic Yield measures live sessions across its own customer base in real time (Baymard Institute, 2025, and Dynamic Yield, 2026).

Global cart abandonment rate by source

Source	Figure	Date	Scope or method note
Baymard Institute	70.22%	2025	Average of 50 independently published studies, 2006 to 2025
Uptain (via Baymard)	71.72%	2025	Single most recent study in Baymard's dataset
Dynamic Yield	77.54%	Trailing 12 months, 2026	Live session data from Dynamic Yield's own merchant network

The gap between a multi-study average and a single network's live data is normal for this metric.

Anyone quoting "the" cart abandonment rate is really quoting one methodology among several, so it is worth naming the source alongside the number rather than treating 70 percent as a fixed constant.

Cart Abandonment Rate by Device

Mobile shopping now drives the majority of ecommerce traffic, but it also carries the highest abandonment rate of any device category.

5. Mobile devices account for 79.92 percent of abandoned shopping carts, the highest share of any device type (Dynamic Yield, 2026).
6. Tablets show a 72.31 percent abandonment rate (Dynamic Yield, 2026).
7. Desktop has the lowest abandonment rate among the three device types, at 69.19 percent (Dynamic Yield, 2026).
8. The gap between mobile and desktop abandonment is roughly 11 percentage points on Dynamic Yield's network, meaning mobile sessions are meaningfully less likely to end in a completed purchase than desktop sessions (Dynamic Yield, 2026).

Cart abandonment rate by device

Device	Abandonment rate
Mobile	79.92%
Tablet	72.31%
Desktop	69.19%

Small screens, longer forms, and slower mobile checkout flows are the usual explanations for this gap, and the size of the gap has stayed fairly consistent across the merchant network Dynamic Yield tracks, which suggests it reflects structural friction in mobile checkout design rather than a temporary trend.

The stakes are only rising: online holiday spending in the US climbed toward $253 billion with mobile cementing its position as the dominant shopping platform, according to CNBC's coverage of Adobe's holiday forecast, so a checkout gap of this size touches a growing share of total ecommerce revenue rather than a shrinking one.

Cart Abandonment Rate by Region

Abandonment rates also vary by geography, largely tracking differences in payment infrastructure, trust in digital payments, and how established ecommerce is in a given market.

9. The Asia Pacific region has the highest cart abandonment rate among the three regions Dynamic Yield tracks, at 81.21 percent (Dynamic Yield, 2026).
10. EMEA follows at 79.17 percent (Dynamic Yield, 2026).
11. The Americas region has the lowest regional abandonment rate on Dynamic Yield's network, at 74.46 percent (Dynamic Yield, 2026).
12. The spread between the highest and lowest region tracked by Dynamic Yield is about 6.75 percentage points (Dynamic Yield, 2026).

Cart abandonment rate by region

Region	Abandonment rate
APAC	81.21%
EMEA	79.17%
Americas	74.46%

Regional gaps of this size are large enough to change how a retailer prioritizes localization work.

A brand expanding into Asia Pacific should expect a materially higher baseline abandonment rate than one focused on North America, independent of anything it does on its own site.

Cart Abandonment Rate by Product Category

Category matters as much as device or region. Dynamic Yield's twelve month data shows a wide spread between the highest and lowest abandoning categories on its network.

13. Beauty and Personal Care has the highest twelve month average cart abandonment rate of any category Dynamic Yield tracks, at 79.81 percent (Dynamic Yield, 2026).
14. Food and Beverage recorded the single highest monthly abandonment rate of any category, at 80.94 percent in June 2026 (Dynamic Yield, 2026).
15. Pet Care and Veterinary Services has the lowest twelve month average abandonment rate of any category tracked, at 51.1 percent (Dynamic Yield, 2026).
16. The spread between the highest and lowest category on Dynamic Yield's network is close to 29 percentage points, one of the widest gaps in this dataset (Dynamic Yield, 2026).

Cart abandonment rate by product category

Category	Abandonment rate
Beauty & Personal Care	79.81%
Food & Beverage (June 2026 peak)	80.94%
Pet Care & Veterinary Services	51.1%

Categories with routine, low-consideration repurchases, like pet food, tend to abandon less because the shopper already knows the product and is often on autopilot.

Categories with higher discovery and comparison behavior, like beauty, see more carts built for research rather than immediate purchase.

Why Shoppers Abandon Their Carts

Not every abandoned cart represents a lost sale. Baymard's own consumer research separates natural browsing behavior from abandonment caused by fixable checkout problems.

17. 42 percent of US online shoppers say they have abandoned a cart because they were just browsing and not ready to buy, a category Baymard treats as largely unavoidable (Baymard Institute, 2024).
18. Among the remaining, fixable reasons, extra costs that are too high, including shipping, tax, and fees, is the most common cause, cited by 40 percent of US online shoppers (Baymard Institute, 2024).
19. 20 percent of US online shoppers abandoned a cart because delivery was too slow (Baymard Institute, 2024).
20. 19 percent said they didn't trust the site with their credit card information (Baymard Institute, 2024).
21. 18 percent abandoned because the site required them to create an account before checking out (Baymard Institute, 2024).
22. 17 percent cited a checkout process that was too long or complicated (Baymard Institute, 2024).
23. 17 percent abandoned because the website had errors or crashed during checkout (Baymard Institute, 2024).
24. 13 percent said the returns policy was not satisfactory (Baymard Institute, 2024).
25. 12 percent could not see or calculate the total order cost up front (Baymard Institute, 2024).
26. 10 percent abandoned because their credit card was declined (Baymard Institute, 2024).
27. 9 percent said there weren't enough payment methods offered at checkout (Baymard

Institute, 2024).

Top reasons US shoppers abandon a cart (excluding browsing)

Reason	Share of shoppers citing it
Extra costs too high (shipping, tax, fees)	40%
Delivery too slow	20%
Didn't trust site with credit card info	19%
Site required account creation	18%
Checkout too long or complicated	17%
Website had errors or crashed	17%
Returns policy unsatisfactory	13%
Couldn't see or calculate total cost upfront	12%
Credit card declined	10%
Not enough payment methods	9%

Eight of the ten fixable reasons above trace back to something a merchant controls directly: pricing transparency, account requirements, checkout length, site stability, and payment options.

That means the majority of non-browsing abandonment is addressable through design changes rather than pricing or logistics changes alone.

The Cost of Cart Abandonment and Checkout Design

Abandonment has a direct revenue cost, and Baymard's checkout usability research quantifies how much of that cost is recoverable through interface changes alone, without touching price or product.

28. Baymard estimates that the average large ecommerce site could gain a 35.26 percent increase in conversion rate through better checkout design, based on ten years of large scale checkout testing (Baymard Institute, 2025).
29. Applied to the combined $738 billion in US and EU ecommerce sales, that conversion lift translates to $260 billion in recoverable orders (Baymard Institute, 2025).
30. Baymard's checkout benchmark of 60 leading ecommerce sites found the average site has 39 potential areas for checkout improvement (Baymard Institute, 2025).
31. Baymard's usability research shows an ideal checkout flow can be as short as 12 to 14 form elements, or 7 to 8 if counting only the required fields (Baymard Institute, 2025).
32. The average US checkout flow, by contrast, displays 23.48 form elements by default, or 14.88 counting only the fields (Baymard Institute, 2025).

Checkout form length: ideal versus average

Checkout flow	Total form elements	Required fields only
Baymard's ideal benchmark	12 to 14	7 to 8
Average US site	23.48	14.88

A checkout flow with roughly 60 percent more form elements than necessary is a direct, structural reason a site loses orders at the "too long or complicated" step named earlier in this article.

Trimming form fields toward Baymard's benchmark is one of the few fixes with both a documented ceiling and a documented dollar value attached to it.

Cart Abandonment Email and Recovery Statistics

Recovery emails remain the most measured way to win back an abandoned cart. Klaviyo and Omnisend both publish first party performance data from their own merchant networks, and comparing two Klaviyo reports from different years shows how recovery performance has moved.

33. Abandoned cart flows generated an average revenue per recipient of $3.65 and a 3.33 percent placed order rate in Klaviyo's 2023 network data, the highest of any automated flow type Klaviyo measured that year (Klaviyo, 2024).
34. In Klaviyo's most recent reporting, that figure has moved to a $3.07 average revenue per recipient and a 2.68 percent placed order rate, a decline from the 2023 benchmark (Klaviyo, 2025).
35. The top 10 percent of Klaviyo merchants reached $28.89 in revenue per recipient from abandoned cart flows in the 2023 data, nearly 8 times the network average that year (Klaviyo, 2024).
36. Among the strongest performing categories, automotive, hardware and home improvement, home and garden, and electronics, the top 10 percent of brands generated between $52.35 and $75.66 per recipient from abandoned cart flows (Klaviyo, 2024).
37. Abandoned cart, welcome, and browse abandonment messages together accounted for 87 percent of all automated order volume across the roughly 24 billion emails Omnisend analyzed from its merchant network in 2024 (Omnisend, 2025).
38. Automated messages, including abandoned cart flows, produced conversion rates 2,361 percent higher than manually scheduled campaigns across Omnisend's network (Omnisend, 2025).
39. One in every two shoppers who clicked an automated welcome or abandoned cart email went on to make a purchase, according to Omnisend's 2024 network data (Omnisend, 2025).

Abandoned cart email flow performance, Klaviyo network data

Metric	2023 report	Latest report
Average revenue per recipient	$3.65	$3.07
Placed order (conversion) rate	3.33%	2.68%

Even with the year over year decline Klaviyo's own data shows, abandoned cart flows still convert well above typical scheduled campaign benchmarks, which is why both Klaviyo and Omnisend continue to rank them as the single highest value automated flow a merchant can build.

How Cart Abandonment Rate Is Calculated and Measured

40. Cart abandonment rate is calculated by dividing completed purchases by the number of carts created in the same period, subtracting that ratio from 1, and multiplying by 100 (Dynamic Yield, 2026).
41. Cart abandonment is distinct from checkout abandonment, a narrower metric that only counts drop off after a shopper has already started the checkout process rather than from the moment a product is added to the cart (Dynamic Yield, 2026).

Because these two metrics measure different points in the funnel, a site's checkout abandonment rate and its cart abandonment rate can look very different even when nothing about the shopping experience has changed.

Using cart level data for high level strategy and checkout level data for diagnosing a specific step is the distinction most of the studies cited above are actually making, even when they use the terms loosely.

This is also consistent with how the term is defined more broadly: according to Wikipedia's entry on abandonment rate, typical shopping cart abandonment for online retailers falls between 60 and 80 percent, the same band every primary source in this article lands in despite using different methodologies.

How These Ecommerce Cart Abandonment Statistics Were Compiled

Every figure above was pulled directly from the publisher's own report or live dashboard rather than from a secondary listicle, following a source hierarchy that prioritizes primary releases (Baymard Institute, Dynamic Yield, Statista, Klaviyo, and Omnisend's own pages) over any site that only cites those organizations.

Figures were checked against the most recently published version of each source as of September 2026. Where two credible sources disagreed on the global rate, both are shown side by side rather than averaged, with the methodology difference explained.

One figure, the desktop versus mobile order value comparison, predates 2024 and is flagged with its original date because it has not been re-measured since. This page will be reviewed and re-verified within twelve months of publication.

Conclusion

Across every primary source checked for this page, two patterns hold. First, cart abandonment is structurally high everywhere, with rates ranging from roughly 70 percent to nearly 80 percent depending on whether the reading comes from a multi-study average or a single network's live data, and it climbs even higher on mobile, in Asia Pacific, and in categories like beauty where research browsing is common.

Second, a large share of that abandonment traces back to specific, named, and fixable causes: hidden costs, forced account creation, and checkout flows nearly twice as long as necessary.

For a merchant trying to decide where to spend limited development time, the data points toward pricing transparency and checkout simplification first, since those two causes alone account for the largest share of fixable abandonment, followed by a properly built abandoned cart email flow, which every primary source in this dataset ranks as the highest converting automated message a store can send.

FAQ

What are the latest ecommerce cart abandonment statistics for 2026?

The global average is 70.22 percent, based on Baymard Institute's aggregation of 50 studies published in 2025. Dynamic Yield's own live merchant network shows a higher trailing twelve month average of 77.54 percent as of 2026, reflecting a different measurement method rather than a contradiction.

What is the number one reason shoppers abandon their cart?

Among fixable reasons, extra costs that are too high, primarily shipping fees and taxes, is the leading cause, cited by 40 percent of US online shoppers who abandoned for a reason other than browsing (Baymard Institute, 2024).

Is cart abandonment worse on mobile than desktop?

Yes. Mobile sessions abandon at 79.92 percent compared to 69.19 percent on desktop, an 11 percentage point gap, according to Dynamic Yield's 2026 network data.

How much revenue is lost to cart abandonment?

Baymard Institute estimates $260 billion in US and EU orders is recoverable through better checkout design alone, based on a documented 35.26 percent average conversion lift from checkout usability improvements (Baymard Institute, 2025).

Do abandoned cart emails actually work?

Yes. Klaviyo's benchmark data shows abandoned cart flows are the highest revenue generating automated email type on its platform, and Omnisend's 2024 network data found that one in every two shoppers who click an abandoned cart email goes on to purchase (Omnisend, 2025).

What is the difference between cart abandonment and checkout abandonment?

Cart abandonment measures everyone who added a product to a cart but never completed the purchase. Checkout abandonment is narrower and only counts shoppers who had already started the checkout process before leaving (Dynamic Yield, 2026).

Which region has the highest cart abandonment rate?

Asia Pacific has the highest regional rate tracked by Dynamic Yield, at 81.21 percent, followed by EMEA at 79.17 percent and the Americas at 74.46 percent (Dynamic Yield, 2026).

Which product category has the lowest cart abandonment rate?

Pet Care and Veterinary Services has the lowest twelve month average on Dynamic Yield's network, at 51.1 percent, likely because these are routine, low-consideration repurchases rather than researched, comparison-heavy purchases (Dynamic Yield, 2026).